Companies within e-commerce possess different online tools to help identify where customers are coming from, what items they are frequently looking at, and how to best optimize the online shopping experience. The retail experience, however, is very different and requires the use of physical tools. One of the oldest methods of gathering data on retail shoppers is through a people counting system, and many of your favorite retail stores will have one currently installed.
Traditional people counting systems are sufficient, though many organizations wish the data collected was more accurate and well-rounded. In this article, we will discuss the benefits of using security cameras with people counting capabilities and how it can improve retail operations.
Standard people counting methods provide general foot traffic data. For example, a door counter tracks how many times a person has moved past the sensor. While this does provide a number on how many people are entering and exiting the store, trying to understand how many of those people are actual customers and not employees is nearly impossible to do.
Standard people counting methods provide general foot traffic data. For example, a door counter tracks how many times a person has moved past the sensor. While this does shed light into how many people are entering and exiting the store, trying to understand how many of those people are actual customers, and not employees, is nearly impossible to do.
Having granular people counting data allows you to understand your customers and store on a much deeper level. When you use people counting cameras with facial recognition, this provides deeper data to help build different strategies to help optimize the business.
Facial recognition and people counting, allow you to easily identify your best customers and ensure they receive a great experience as soon as they enter. Facial recognition not only gives you the power to identify your customers, but it also allows you to see your customers as much more than just a number.
Facial recognition combined with people counting enables you to profoundly understand your customers through analyzing of foot traffic, customer demographics, ideal customer profile, and much more.
When a store has access to better data, management can make more informed decisions that will help grow the business. Without accurate data, a company’s growth strategy is as effective as shooting in the dark.
People counting cameras provide more than general foot traffic and unique people counts, but it can also shed light into space utilization and how to best optimize your retail floor to increase sales.
One of our customers, Touch of Color, wanted to upgrade their previous people counter and make the switch to Rhombus Systems. Since implementing our solution, Touch of Color acquired more accurate people data from our cameras to help influence business decisions and determine whether their sales and marketing activities delivered the expected results.
People counting cameras provide tremendous value, such as more qualitative and quantitative data points that you just cannot get with traditional people counting systems. If you are interested in testing our solution out and want to experience the difference for yourself, please reach out to firstname.lastname@example.org.
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